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Philosophy
It's not about the technology
It’s about the artistry. All too often a brilliant, much-needed technology
comes around and is misused by inexperienced hands. Immersive viewing (more commonly
known as 'virtual tours') has become a recent victim. We've observed many 'virtual
tours' shot by inexperienced photographers. There is even one company that markets
an optical system and they tell potential customers that "all you need is
our lens and a digital camera to produce virtual tours". Unfortunately
for many home sellers, the poor image quality has tainted the reputation of
immersive
viewing to such a point that many people think it is a poor technology. We
are here to prove to you that the technology is fine, it works, and can help
you
market your home. It just needs to be in the hands of a seasoned imaging professional
that knows how to produce the quality images that your home deserves.
Take a cue from Madison Avenue.
Americans are subjected to over 1,000 media messages a day and most of them
are visual. The advertising industry learned many years ago that in order
to ‘rise above the noise’ the message needs to grab the viewers
attention and hold it.
There is no denying that quality photographs help to sell any product or service quicker and for a higher price. If that wasn’t true magazines would be filled with amateur snapshots taken with disposable cameras. Take a good look at the magazines you read and the TV commercials you watch. Notice the care and attention advertisers put into creating a photograph for even the simplest of products. Doesn’t your property warrant the same treatment? The OnlinePropertyShowcase™ allows you to present your property's best features with the "Madison Avenue" techniques used by seasoned professional photographers. Years in the business have taught them how to create images that grab a viewer's attention. Your listing will stand out among the many and ‘rise above the noise’ allowing you to sell it quicker and for a higher price.
The OnlinePropertyShowcase™ - "so much more than a virtual tour!"
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